Introducing the Blueberry SYRN Smoothie
The latest addition to Erewhon's buzzy tonic bar menu is the Blueberry SYRN Smoothie, a collaboration with actress Sydney Sweeney. The drink, which launched in early August 2026, is inspired by Sweeney’s favourite breakfast combination: a blueberry muffin
paired with vegan coconut bacon. This sweet and savoury concept sets it apart from previous celebrity creations. A portion of the proceeds from each smoothie sold is donated to Pink Ribbon Good, a nonprofit organization that provides meals, transportation, and support for families affected by breast and gynecological cancers.
What's in the Cup?
Like its celebrity predecessors, the Blueberry SYRN Smoothie features a long and complex list of ingredients that goes far beyond simple fruit and nuts. The base includes MALK Organic Almond Milk, Banagua Organic Banana Water, organic blueberries, banana, and acai. For protein and texture, it contains almond butter, Ancient Nutrition Vanilla Bone Broth Protein, and Erewhon's own organic A2 Whey Protein. The wellness-focused additions include Codeage Hair Vitamins, tocotrienols (a form of Vitamin E), and lucuma, a fruit powder often used as a natural sweetener. The drink is finished with vibrant swirls of pink pitaya and blue spirulina whipped creams, then topped with Erewhon's organic blueberry muffin crumbles and pieces of organic vegan coconut “bacon” for a savoury crunch.
The Price of a Celebrity Sip
Joining the ranks of other premium celebrity smoothies, Sweeney’s creation comes with a notable price tag of $22. This places it at the higher end of Erewhon's specialty drink menu, comparable to offerings from stars like Kendall Jenner, whose Peachy smoothie was priced at $23, and Sabrina Carpenter. The high cost is a hallmark of the Erewhon experience, which has cultivated an identity as a luxury lifestyle brand as much as a grocery store. These prices reflect the expensive and often niche ingredients used, as well as the significant marketing power of a celebrity partnership.
The Erewhon Phenomenon
Collaborating with Erewhon on a custom smoothie has become a new kind of status symbol for celebrities. The trend arguably began in earnest with Hailey Bieber's Strawberry Glaze Skin Smoothie, which launched in 2022 and reportedly sells around 40,000 units per month. These limited-edition drinks generate immense social media buzz, creating a sense of urgency and exclusivity. For Erewhon, the strategy is a powerful marketing tool that turns a simple beverage into a cultural moment, reinforcing its brand as a hotspot for the rich and famous. For the celebrities, it offers a way to connect with their audience while promoting a personal brand or, as in Sweeney's case, a charitable cause.
Taste, Texture, and a Touch of Confusion
Those who have tried the Blueberry SYRN Smoothie report that it successfully captures the flavour of a blueberry muffin. The surprising element is the vegan coconut bacon, which adds a savoury, crunchy element described as being more like a corn chip than bacon. The combination of sweet blueberry and savoury chip-like pieces has been called a “summery picnic vibe.” While the long list of ingredients suggests a health-forward beverage, the inclusion of multiple sweeteners like maple syrup, muffin crumbles, and fruit purees has led some to question whether these drinks are truly wellness products or simply dessert in disguise. Dietitians often note that with so many components, it's difficult to know the exact quantity of each 'functional' ingredient, making their health benefits hard to verify.
Creating the Vibe at Home
For those not in Los Angeles or unwilling to part with $22 for a single drink, the core concept can be recreated at home. A simplified version would start with a base of almond milk, frozen banana for creaminess, and a generous scoop of blueberries. Add a spoonful of almond butter for healthy fats and a scoop of your preferred vanilla protein powder. To capture the unique elements of Sweeney's creation, you could crumble a small piece of a blueberry muffin on top. For the adventurous, a sprinkle of toasted coconut flakes or even savoury, smoky vegan bacon bits could replicate the signature sweet-and-salty finish.
