A Rapidly Growing Market
India has emerged as one of the fastest-growing international tourism markets for Queensland. While recent monthly figures from May 2026 show a temporary dip in arrivals across Australia due to aviation disruptions, the broader trend points to a significant
upward trajectory. For the year ending in September 2025, Queensland welcomed 77,000 visitors from India, making it one of the top five international markets for the state. This isn't just a return to pre-pandemic numbers; it represents substantial growth, with arrivals to Australia from India in late 2025 surpassing 2019 levels by 13%. This surge highlights a deliberate and successful strategy to attract one of the world's most dynamic travel demographics.
The Economic Power of Indian Tourism
The influx of Indian visitors brings a considerable economic boost. In the year ending September 2025, Indian tourists spent nearly $239 million in Queensland. This spending is a crucial component of the state's ambitious tourism goals. Looking ahead, Queensland aims to increase overnight visitor expenditure from the Indian market to approximately $408 million by 2032 as part of its 'Towards Tourism 2032' strategy. This long-term vision aims to grow the state's total visitor economy to over $44 billion, with a significant portion coming from international travellers. The high value of the Indian market is clear, as visitors contribute significantly to local businesses, from hotels and tour operators to restaurants and retail.
Strategic Efforts and Increased Connectivity
This growth is not accidental. It is the result of a concerted effort by Queensland's tourism bodies. In early 2026, tourism agencies for Brisbane and the Gold Coast joined forces, appointing a dedicated representative in India to drive visitation and strengthen trade relationships. This partnership aims to convert rising demand into actual bookings, filling planes and supporting local jobs. Furthermore, Tourism and Events Queensland (TEQ) is planning a roadshow in India in late 2026 to engage with around 300 influential travel agents and product managers. A major focus of these efforts is improving aviation links. While there are currently no direct flights from India to Queensland, government delegations have made it a priority in discussions, and airlines like Air India are reportedly evaluating Brisbane as a potential new destination for 2026. In the meantime, improved connectivity through hubs in Southeast Asia, with airlines like Malaysia Airlines adding services to Brisbane, has made the state more accessible than ever.
What Indian Travellers Seek in Queensland
The appeal of Queensland for Indian tourists is multifaceted. Beyond the iconic Great Barrier Reef and the golden beaches of the Gold Coast, there is a strong draw for those visiting friends and relatives (VFR), a segment known for longer stays. Research shows that Indian travellers prioritise safety, beautiful natural environments, and value for money—all attributes that Queensland actively promotes. The state's marketing highlights its world-class natural wonders and unique wildlife, which resonates strongly with this audience. The Gold Coast has seen particularly sharp growth, with a 35% year-on-year increase in visitors from India noted in early 2026, indicating its rising popularity.
