Forget the usual tourist traps. A major shift is underway in how Indians are planning their holidays for 2027. New findings show a massive move towards exploring the unknown, with value for money being the driving force behind this new-age wanderlust.
The Rise of the 'Offbeat' Traveller
The latest travel trends are in, and they paint a clear picture for 2027: Indian travellers are officially looking beyond the brochure. According to the recently released '2027 Asia Travel Pulse' report by digital travel platform Agoda, a remarkable 55% of Indians plan to visit a lesser-known or 'offbeat' destination next year. This figure is not just a minor fluctuation; it positions Indians as the most adventurous travellers in Asia, far exceeding the regional average of 36%. This desire to go off the beaten path signifies a deeper change in mindset. The new Indian traveller is less interested in ticking off a checklist of famous monuments and more focused on discovering unique cultures, serene landscapes, and authentic local life that crowded hotspots can no longer offer. This trend includes a surge of interest in domestic hidden gems like Pushkar and Dharamshala, which have seen search interest spike dramatically.
Value, Not Just Cost, is King
This pivot towards the unconventional isn't just about a thirst for adventure; it's deeply rooted in a growing sense of 'value consciousness'. Gaurav Malik, Agoda's Country Director for the Indian Subcontinent, notes that while travellers are seeking these unique experiences, 'value, convenience and overall travel costs remain key considerations'. This doesn't mean simply looking for the cheapest option. Instead, travellers are making more intentional choices. They want to ensure their money is well-spent, leading to more meaningful and memorable trips. A key reason for exploring secondary cities and towns is that they often offer lower costs for accommodation and activities. This allows for longer, more immersive stays. For example, 26% of Indian travellers are now planning trips that last between 8 to 12 days, significantly higher than the Asian average of 15%, as they seek to get more out of each journey.
What's Driving This New Mindset?
Several factors are fuelling this shift. Younger generations like Gen Z, facing economic pressures, are masters of stretching a budget. They prioritise high-impact itineraries and experiences over traditional luxury, often sacrificing daily splurges to fund their next trip. Furthermore, the search for authenticity is a powerful motivator. After years of predictable itineraries, many are craving a genuine connection to the places they visit. This includes a higher preference for spiritual journeys and outdoor adventures, with 42% of Indians citing outdoor activities as a key reason to travel. The rise of AI and digital planning tools has also empowered travellers. Over half of Asian travellers now use AI for trip planning, making it easier to research and compare options for these lesser-known destinations. Social media continues to play a role, but instead of just showcasing famous landmarks, it now uncovers hidden gems, inspiring others to seek them out.
Planning Your 2027 Offbeat Adventure
So, how can you embrace this trend for your 2027 holiday plans? Start by thinking about your interests. Are you drawn to nature, history, food, or spirituality? Instead of a major capital city, look for a secondndndtier city or a rural region that excels in that area. For instance, consider Chikhaldara in Maharashtra for its unique coffee plantations and wildlife, or the serene beaches of Tarkarli. Use digital platforms to your advantage. Look for deals not just on flights and hotels, but on entire packages that might offer better value. Many platforms now allow you to bundle accommodation, flights, and activities in a single booking. Don't be afraid to travel during the offseason. Not only will you find better prices, but you will also experience the destination with fewer crowds, allowing for a more authentic connection with the local culture and environment. As sustainable travel becomes more important, this also helps reduce the strain on popular spots.
