The Official Word from Maranello
During its recent second-quarter earnings call, Ferrari's CEO Benedetto Vigna confirmed the brand is on track to launch two more models before the year is out. This announcement came alongside impressive financial results and the news that the company’s
order books are full through 2027. This planned cadence is part of a broader strategy to launch an average of four new models per year between 2026 and 2030, diversifying across internal combustion, hybrid, and electric powertrains. While confirming the quantity, Vigna offered no hints about the identity of the upcoming cars, a standard practice for a brand that often sells out its limited editions before they are even publicly announced. This deliberate silence is a hallmark of Ferrari's strategy, designed to maximize exclusivity and build anticipation to a fever pitch.
Candidate One: An Open-Top Hypercar
The most logical and widely anticipated reveal is an open-top version of the new F80 hybrid hypercar. Automotive sleuths and industry insiders point to this as the primary candidate for one of the two slots. Likely to be named the F80 Aperta, this model would follow a long tradition of Ferrari offering a convertible variant of its flagship supercar. It would almost certainly feature the same monstrously powerful V6 hybrid setup as its coupe sibling, delivering extreme performance with the added thrill of open-air driving. Given the F80 coupe is already ramping up deliveries, introducing its Aperta counterpart before year's end would be a natural and profitable progression, perfectly timed to celebrate the brand's continued success.
Candidate Two: A Track-Focused V12
The second likely contender is a more hardcore, track-focused version of the new 12Cilindri grand tourer. While the entire 12Cilindri family is already sold out, including its limited-run manual version, Ferrari has a history of introducing higher-performance derivatives for its most dedicated clients. Speculation suggests a model tentatively named the 12Cilindri GTO or MM (for Mille Miglia) could be in the works, featuring aggressive aerodynamic upgrades and even more power squeezed from its naturally aspirated V12 engine. This would serve as the ultimate expression of the 12Cilindri platform, catering to the segment of the market that demands the most extreme performance for track days while still being road legal.
The Strategy of Scarcity and Silence
Ferrari's approach to new model rollouts is a masterclass in marketing and brand management. The company is currently managing a complex model changeover, deliberately phasing out older models like the 296 GTS and Roma Spider to maintain strict volume caps. This isn't due to a lack of demand, but a conscious decision to protect the brand's core asset: exclusivity. By confirming a number but not the names, Ferrari dominates the conversation and allows speculation to build organic hype. It also allows the company to reward its most loyal customers with early access, often selling out entire production runs to VIP clients before the public is even aware the car exists. This creates a virtuous cycle of intense demand, sky-high resale values, and a brand aura that competitors can only envy.
