What Are Destination Dupes?
Borrowed from the beauty and fashion worlds, a 'dupe' is a more affordable product that delivers a similar result to a high-end original. In travel, it's the same idea. A destination dupe is an alternative location that offers a comparable experience—whether
that's stunning scenery, historical architecture, or a vibrant cultural scene—to a more famous and often overcrowded hotspot. The trend has gained momentum as travellers seek more authentic, affordable, and sustainable ways to explore. By choosing a dupe, you can often avoid the selfie-stick jungles, sidestep tourist taxes, and contribute to the local economies of places that genuinely welcome tourism. It's about finding the same vibe with fewer crowds and lower costs.
Instead of Santorini, Try Paros
Santorini's cliffside villages and caldera sunsets are world-famous, but that fame comes with a hefty price tag and immense crowds. For a more relaxed and affordable Cycladic experience, the island of Paros is a fantastic alternative. Paros offers the same whitewashed villages with blue-domed churches, charming fishing harbours like Naoussa, and beautiful sandy beaches that are arguably better for swimming than Santorini's volcanic shores. While Santorini excels in dramatic, once-in-a-lifetime views, Paros delivers a more rounded and authentic Greek island holiday. You can enjoy the classic island aesthetic with more room to breathe and at a cost that can be 40-60% lower for similar hotels and meals.
Instead of the Amalfi Coast, Try the Albanian Riviera
The dramatic cliffs and pastel-hued villages of Italy's Amalfi Coast are a dream for many, but the reality can involve gridlocked traffic and sky-high prices. Just across the Adriatic, the Albanian Riviera presents a stunning and budget-friendly substitute. With turquoise waters, rugged coastlines, and charming seaside towns like Himarë and Sarandë, Albania offers the Mediterranean magic without the overwhelming crowds. You can enjoy fresh seafood at waterfront tavernas, explore ancient ruins, and relax on beautiful beaches for a fraction of what a trip to Positano might cost. While tourism is growing, the region still maintains a laid-back, undiscovered feel.
Instead of London, Try Liverpool
London is a global hub of culture, history, and entertainment, but it's also one of the world's more expensive cities to visit. For a UK city break that's rich in culture but kinder to your wallet, consider Liverpool. The city boasts world-class museums (many of which are free), stunning architecture like the Royal Liver Building, and a legendary music history as the home of The Beatles. Its transformed waterfront at the Royal Albert Dock offers a lively atmosphere with galleries, museums, and restaurants. Studies have shown that visitors can make significant savings on flights, dining, and local transport compared to London, all while enjoying the famously warm hospitality of the locals, known as Scousers.
The Smart Way to See the World
Embracing the destination dupe trend isn't about settling for second best. It's about making a conscious choice to travel smarter. These alternative destinations are not just pale imitations; they are incredible places in their own right, rich with unique culture and experiences. Opting for a dupe allows travellers to have a more meaningful interaction with the local community, reduce the strain of overtourism on popular sites, and often, get more value for their money. It’s a chance to be a trendsetter rather than a follower, discovering a new favourite spot before it becomes the next big thing. In a world where popular places are becoming more crowded and expensive, looking for the dupe might be the most authentic way to travel.
