An Unexpected Announcement
During a recent earnings call, Ferrari CEO Benedetto Vigna confirmed the brand would unveil two new models before the close of 2026. The statement arrived alongside news of record profits and an order book filled solid through 2027, painting a picture
of a company operating from a position of immense strength. While Vigna remained tight-lipped about the specifics, the confirmation itself sent a clear message: Ferrari has no intention of slowing down its product cadence, a key element of the strategy that keeps its models exclusive and in high demand. The move is part of a deliberate balancing act, phasing out older cars to maintain scarcity while simultaneously introducing new ones to spark excitement and drive future sales.
The Multi-Pronged Strategy
To understand where Ferrari is going, it helps to look at its current path. The company is pursuing a multi-energy strategy, refusing to bet its future on a single technology. The recent, and somewhat controversial, launch of the all-electric Luce sedan proved Ferrari is serious about EVs, even if it shocked some traditionalists. Yet, on the same call where he teased the new models, Vigna also championed the brand's research into biofuels. This suggests Ferrari is creating a path to keep its iconic V8 and V12 internal combustion engines relevant in an era of tightening emissions regulations. This three-pronged approach—electric, hybrid, and combustion—gives wealthy clients the power of choice and insulates the brand from seismic shifts in technology or regulation.
Contender One: The F80 Aperta
The most logical and widely anticipated candidate for one of the new slots is an open-top version of the F80 hypercar. Likely to be called the F80 Aperta, following Ferrari's naming tradition for convertibles, this model would be a surefire hit. The fixed-head F80 coupe is already a centerpiece of Ferrari's current lineup, and an open-air variant is a natural and highly profitable extension. It allows Ferrari to double down on a successful platform, offering the visceral thrill of its potent hybrid powertrain with the added drama of an open roof. Given that spy shots of a production-ready prototype have already surfaced, the F80 Aperta seems less like a question of 'if' and more a question of 'when'.
Contender Two: A Sharper 12Cilindri
The second mystery car could very well be a more hardcore, track-focused version of the new 12Cilindri grand tourer. The standard 12Cilindri and its limited-run manual-transmission variant are already completely sold out, demonstrating immense demand for the new V12 platform. Introducing a high-performance derivative—perhaps reviving a legendary nameplate like GTO or MM—would be a classic Ferrari move. Such a model would feature enhanced aerodynamics, more power, and a sharper chassis setup, appealing directly to the brand's most dedicated track-day enthusiasts and collectors. It’s a proven formula for generating buzz and securing high-margin sales from clients who want the ultimate expression of a particular model line.
The Bigger Picture
These two potential models fit perfectly within Ferrari's established playbook: create a headline-grabbing hypercar, then offer a convertible. Launch a beautiful new front-engine V12, then release a faster, more exclusive version. It's a strategy that expertly manages scarcity, exclusivity, and desire. The announcement also serves to reassure the market and the faithful that even as Ferrari ventures into the electric world with cars like the Luce, it remains deeply committed to the screaming combustion engines and breathtaking performance that built its legend. By phasing out some models while ramping up deliveries of others like the Amalfi and F80, Ferrari is meticulously curating its own success story, ensuring demand always outstrips supply.
