The CEO's Confirmation
During a recent quarterly earnings call, Ferrari CEO Benedetto Vigna officially announced the Prancing Horse has two more surprises in store for 2026. While this confirms the brand's rapid pace of development, it's also a masterclass in managing demand.
Vigna noted that Ferrari's order books are already full through 2027, a testament to the insatiable global appetite for its vehicles. The company is carefully phasing out older models like the 296 GTS and Roma Spider to maintain exclusivity, while simultaneously ramping up deliveries of newer cars like the F80 coupe. This delicate balancing act ensures that even as Ferrari expands its portfolio, the perception of scarcity that underpins its brand value remains firmly intact.
Speculation: What Could They Be?
While Vigna kept the specifics under wraps, which is standard practice for Ferrari, industry experts and automotive sleuths have strong theories about the upcoming models. The most likely candidate for one of the reveals is an open-top version of the new F80 hypercar, likely dubbed the 'Aperta'. This would be a logical follow-up to the coupe and a perfect way to kick off Ferrari's 80th-anniversary celebrations. The second debut is widely expected to be a higher-performance, track-focused version of the new 12Cilindri grand tourer. This variant, potentially reviving a historic nameplate like 'GTO', would likely feature aerodynamic upgrades and more power than the standard car's formidable 819 horsepower.
A Multi-Faceted Powertrain Strategy
These two new models arrive at a pivotal moment for Ferrari as it navigates the industry's shift toward electrification. The company is not putting all its eggs in one basket. Alongside the development of its first all-electric car, the 'Luce', which is also slated for a 2026 launch and has reportedly sold out its initial allocation, Ferrari is doubling down on its internal combustion engines. Vigna also used the earnings call to highlight successful tests with carbon-neutral biofuels, stating they work well in the company's existing engines without modifications. This signals a clear strategy: Ferrari plans to offer customers a choice of gasoline, hybrid, and electric powertrains for the foreseeable future. The company's 2030 plan aims for a mix of 40% internal combustion, 40% hybrid, and just 20% electric vehicles, a significant shift from previous, more EV-focused projections.
A Packed Stable for 2026
The two newly confirmed cars join an already ambitious launch calendar. Ferrari's plan between 2026 and 2030 is to launch an average of four new models per year. This strategy is about creating, as Ferrari calls it, "different Ferraris for different Ferraristi, and different Ferraris for different moments." The year 2026 is shaping up to be a showcase for this philosophy, with the brand's first series-production EV arriving alongside what are expected to be two more traditional, high-octane supercars. This aggressive product cadence is designed to keep the lineup fresh, cater to a diverse range of client tastes—from the tech-forward EV buyer to the traditional V12 enthusiast—and maintain the brand's position at the pinnacle of the luxury automotive market.
