What is a Destination Dupe?
The term, borrowed from the beauty world, refers to a lesser-known destination that offers a comparable vibe, landscape, or experience to a world-famous one. Think the same romantic energy, architectural charm, or stunning scenery, but without the long
queues and inflated prices. The trend is driven by savvy travellers seeking more authentic experiences and better value. With overtourism becoming a growing concern, many are choosing to swap a packed promenade for a place where they can find more breathing room and connect with the local culture more deeply. It’s not about finding a carbon copy, but about capturing a feeling.
Swap Santorini for Paros, Greece
Santorini’s caldera sunsets are world-famous, but they come with shoulder-to-shoulder crowds and premium prices. Enter Paros, a fellow Cycladic island that delivers the same quintessential Greek island experience with whitewashed villages, charming fishing harbours, and beautiful blue waters. While Santorini’s volcanic beaches are visually striking, Paros boasts superior sandy beaches perfect for swimming and relaxing. Visitors will find that everything from accommodation to meals is significantly more affordable, with some estimates suggesting Paros can be 40-60% cheaper. It’s an ideal choice for travellers who want a more relaxed and authentic Greek holiday with better value and fewer people.
Swap London for Liverpool, UK
London's iconic landmarks and royal history are a massive draw, but the city can be overwhelming and expensive. For a city break bursting with culture, music, and friendly locals, Liverpool is a fantastic alternative. The city that gave the world The Beatles has a world-class arts and music scene, two major football clubs, and stunning architecture along its historic waterfront. The cost of living is considerably lower than in the capital, meaning your budget will stretch much further on dining, accommodation, and attractions. Plus, its more compact city centre is easily walkable, giving it a more relaxed and approachable feel compared to London's sprawling metropolis.
Swap the Swiss Alps for the Julian Alps, Slovenia
The majesty of the Swiss Alps is undeniable, but it comes with one of the highest price tags in Europe. For equally breathtaking mountain scenery without the financial sting, consider Slovenia. The Julian Alps in Slovenia offer emerald lakes, pristine forests, and rugged peaks that rival their Swiss counterparts. Destinations like Lake Bled and Triglav National Park provide a stunning backdrop for hiking, rafting, and exploring charming alpine villages. The key difference is the cost; a trip to the Slovenian Alps can be dramatically cheaper, offering better value on everything from food to lodging while delivering the same sense of alpine magic. It's an ideal dupe for nature lovers and adventure seekers on a budget.
Swap the French Riviera for the Albanian Riviera
The glamour of the French Riviera is legendary, but for travellers seeking stunning turquoise waters and beautiful beaches without the crowds, the Albanian Riviera is a hidden gem. This stretch of the Ionian Sea coastline features rugged limestone cliffs, secluded coves, and a more laid-back atmosphere. While you’ll find the same crystal-clear waters as its more famous counterpart, the experience feels more personal and undiscovered. As overtourism pushes travellers to look for new horizons, Albania is emerging as a destination that offers immense natural beauty and a sense of authentic discovery at a much more accessible price point.
