The Rise of the Dupe
The logic is simple: while millions flock to the same famous cities and beaches, savvy travellers are discovering places that offer a similar vibe without the drawbacks. Driven by a desire to avoid overtourism, save money, and find more authentic experiences,
'destination duping' has become the travel trend of the moment. Surveys show that a significant number of travellers are now actively choosing these alternatives, citing cost savings and fewer crowds as major motivators. This shift isn't about settling for second best; it's about making a smarter choice that often leads to a more rewarding journey.
Instead of Switzerland, Try Kashmir or Slovenia
The sweeping alpine meadows, snow-capped peaks, and serene lakes of Switzerland are legendary, but so are its high prices. For a similar breathtaking landscape, Indian travellers can look closer to home. Kashmir is often called the 'Switzerland of India' for its stunning valleys, like Gulmarg and Pahalgam, and tranquil lakes. Internationally, Slovenia offers a fantastic European alternative. With its pristine Lake Bled, Julian Alps, and charming capital, Ljubljana, it delivers that alpine magic at a fraction of the cost and with significantly fewer tourists than its famous neighbour.
Instead of the Amalfi Coast, Try the Albanian Riviera
Italy's Amalfi Coast is the picture of Mediterranean perfection, but its popularity comes with packed beaches and soaring prices. For that same combination of turquoise waters and dramatic cliffside villages, the Albanian Riviera is a stunning dupe. Located just across the Adriatic from Italy, destinations like Ksamil and Dhërmi offer equally beautiful beaches and a relaxed, authentic atmosphere for a much lower price. As Albania's profile rises, this hidden gem offers the perfect window to experience the classic Mediterranean coastal dream without the crowds.
Instead of Kyoto, Try Hoi An, Vietnam
Kyoto's ancient temples and traditional atmosphere are enchanting, but it's also one of Japan's most visited cities. For a similar sense of historic charm and cultural richness, consider Hoi An in Vietnam. This former trading port is a UNESCO World Heritage site, famous for its lantern-lit streets, preserved architecture, and traditional craftsmanship. It offers a slower, more intimate experience where you can wander through ancient houses, explore canals, and soak in a rich history that feels both vibrant and timeless.
Instead of Venice, Try Alleppey, Kerala
The romantic canals of Venice are iconic, but the city is grappling with extreme overtourism. For a unique and serene waterway experience, look no further than Alleppey (Alappuzha) in Kerala, known as the 'Venice of the East'. Here, you can cruise through a vast network of tranquil backwaters on a traditional houseboat, surrounded by lush paddy fields and quaint villages. It’s a peaceful and immersive alternative that swaps crowded gondolas for the gentle rhythm of life on the water, offering a uniquely Indian take on a canal-based holiday.
Instead of the Greek Islands, Try Paros or Naxos
While Santorini and Mykonos get most of the attention, their immense popularity can mean high prices and crowded sunset spots. Just a short ferry ride away, islands like Paros and Naxos offer the same classic Cycladic beauty—whitewashed villages, blue-domed churches, and stunning beaches—with a more laid-back vibe and lower costs. These islands provide a more authentic Greek island experience, where you can explore quiet fishing harbours and enjoy local tavernas without the hustle. It's the ideal swap for travellers seeking the quintessential Aegean dream without the premium price tag.
