The Grand Return of 'More is More'
For the last few years, the mantra in fashion has been 'less is more.' Delicate chains and minimalist studs dominated both daily wear and festive attire. However, the pendulum is swinging back with unapologetic force. The craving for bold, statement jewellery
has returned, and in India, this feels less like a new trend and more like a homecoming. Traditional Indian jewellery has always leaned towards the maximalist, with layered necklaces, oversized earrings, and stacked bangles being staples of our aesthetic heritage. This revival isn't just about piling on accessories; it's about intentional luxury and cultural pride, a movement championed on red carpets and movie screens by Bollywood's biggest names.
What Defines Maximalist Desi Jewellery?
Maximalism in Indian jewellery is a celebration of craftsmanship and grandeur. It's about pieces that command attention and tell a story. Think of elaborate Kundan and Polki sets, known for their intricate settings of uncut diamonds and precious stones that exude regal elegance. Another key element is the statement earring, from classic oversized jhumkas to the ever-popular chandbalis that frame the face. Choker necklaces, especially heavy ones inspired by royal and bridal traditions, have made a massive comeback. The trend also embraces layering—wearing multiple necklaces of varying lengths—and a renewed love for heritage designs like temple jewellery, which features divine motifs and antique finishes. This style is not just for brides anymore; it's being adapted for all festive occasions.
Bollywood’s Leading Ladies Set the Tone
Bollywood celebrities are the primary drivers of this trend, providing endless inspiration. Deepika Padukone, a consistent style icon, frequently pairs her traditional sarees and lehengas with substantial jewellery, be it a classic red saree with traditional gold pieces or a regal lehenga accented with a heavily embellished set. Her recent appearance for Siddhivinayak Darshan in a gracefully embroidered suit was a masterclass in elegant, traditional styling. Alia Bhatt is another star known for her impactful jewellery choices, often using a single statement piece like shoulder-grazing chandbalis, a rich maang tikka, or a stunning choker to elevate her entire ethnic look. These celebrity appearances, both on and off-screen, make a powerful case for embracing grander, more ornate pieces.
A Celebration of Heritage and Craft
The return to maximalism is more than just a fashion statement; it's a cultural shift. There is a growing global appreciation for artisanal craftsmanship and cultural storytelling. In a world of mass production, handcrafted jewellery featuring age-old techniques stands out. This trend signifies a renewed pride in Indian identity and heritage. Designers are reimagining vintage styles like Kundan, Polki, and temple jewellery for modern sensibilities, blending them with contemporary silhouettes. This fusion allows wearers to connect with their roots while expressing a modern fashion identity. The movement is also tied to a desire for more meaningful and sustainable fashion, where timeless, handcrafted pieces are valued over fleeting trends.
How to Embrace the Maximalist Trend
Adopting the maximalist look doesn't have to be intimidating. The key is balance. If you're new to the trend, start with one focus area. Let a pair of statement earrings be the hero of your look and keep your neck bare. Or, if you opt for a heavy, layered necklace, choose smaller, complementary earrings. Chokers have been making a huge comeback and can instantly elevate a simple saree or lehenga. Another approach is stacking, whether it's multiple bangles or a curated 'neck mess' of delicate chains layered to create a fuller look. The goal is to create a look that feels opulent and intentional, not cluttered. Let one piece or one area be the star, allowing the craftsmanship and beauty of the jewellery to shine through.
