What Exactly Are Destination Dupes?
The term, borrowed from the beauty and fashion worlds, refers to a duplicate or a more affordable alternative that delivers a comparable experience to a high-end original. In travel, this means finding a destination that offers a similar landscape, culture,
or atmosphere to a famous (and often expensive) hotspot. Think swapping the crowded shores of Santorini for the quieter, equally stunning whitewashed villages of Paros or Milos. The trend has exploded across social media as travellers look for smarter ways to explore the world, driven by a desire to avoid overtourism, rising costs, and the feeling of being just another tourist on a conveyor belt. Major travel companies have noted the shift, with surveys showing a significant number of travellers are now actively seeking these alternative spots.
More Than Just Saving Money
While cost is a major driver—one report found travellers can save thousands by choosing a dupe—the appeal goes much deeper. Popular tourist destinations are often plagued by overtourism, which can strain local infrastructure, harm ecosystems, and lead to a less authentic experience. By choosing an alternative, travellers help distribute tourism income more evenly and reduce the environmental footprint in high-traffic areas. This often leads to more meaningful interactions with local communities that welcome the economic boost. The result is a travel experience that feels more personal and rewarding, far from the selfie-stick crowds and inflated prices of their more famous counterparts.
Instead of the Amalfi Coast, Try Albania's Riviera
Dreaming of dramatic cliffs and turquoise Mediterranean waters but daunted by the prices of Italy's Amalfi Coast? The Albanian Riviera offers a strikingly similar experience for a fraction of the cost. Coastal towns like Ksamil and Dhërmi boast beaches that rival anything in the Greek isles, located just across the water from Corfu. Inland, UNESCO World Heritage sites like Berat and Gjirokastër provide the charm of ancient, walkable Ottoman towns without the overwhelming crowds. While its popularity is growing, Albania still represents significant value, offering the quintessential European summer holiday with a sense of discovery.
Instead of the Swiss Alps, Try the Julian Alps in Slovenia
If soaring peaks, emerald lakes, and pristine hiking trails are on your bucket list, Slovenia offers an incredible alternative to the often-pricier Switzerland. The Julian Alps, home to Triglav National Park, deliver breathtaking alpine scenery, from the fairytale-like Lake Bled to the rugged trails around Lake Bohinj. You can hike, kayak, and explore charming mountain villages while enjoying a quieter, more intimate connection with nature. Slovenia provides that dramatic mountain landscape and adventure vibe without the premium price tag associated with its more famous alpine neighbour.
Instead of Kyoto, Try Hoi An in Vietnam
For travellers seeking ancient temples, rich traditions, and lantern-lit streets, Hoi An in Vietnam is a fantastic dupe for Kyoto, Japan. Hoi An's Ancient Town, a UNESCO World Heritage site, is a beautifully preserved example of a Southeast Asian trading port. Its canals, historic architecture, and famous lantern-filled nights create a magical atmosphere. While Kyoto is a world-class destination, Hoi An offers a similarly enchanting cultural experience, renowned cuisine, and traditional craftsmanship at a much more accessible price point for budget-conscious travellers.
How to Find Your Own Travel Dupe
Finding your own destination dupe starts with identifying what attracts you to a popular spot. Is it the architecture, the food, the beaches, or a specific historical period? Once you know the 'vibe' you're after, you can start researching alternatives. Look at neighbouring countries or regions, which often share similar geography and culture. For example, if you're drawn to Croatia, consider exploring Montenegro's Bay of Kotor. Travel blogs, forums, and even AI-powered trip planners are great resources for uncovering hidden gems. By thinking beyond the bucket list, you can discover a world of unique, affordable, and unforgettable travel experiences.
