The world of travel is changing, and Indian holidaymakers are leading the charge. A new report from digital travel platform Agoda shows a major shift away from crowded hotspots, driven by a search for unique experiences and smarter spending.
The Rise of the Unconventional Trip
For years,
the Indian travel playbook was predictable: Goa for beaches, Manali for snow, and a handful of international favourites. But the script for 2027 looks dramatically different. According to Agoda's 2027 Asia Travel Pulse survey, a massive 55% of Indian travellers plan to visit a lesser-known destination next year. This figure is not just a minor uptick; it positions Indians as the most adventurous travellers in Asia, far exceeding the regional average of 36%. This 'hidden gem' trend is about more than just avoiding queues. It's about a conscious move towards more meaningful and intentional travel. Travellers are seeking authenticity, a deeper connection with local culture, and experiences that feel unique to them, rather than a repeat of someone else's social media feed.
What's Driving the Offbeat Trend?
Several factors are fuelling this exodus from the mainstream. The desire for outdoor adventure is a powerful motivator, with 42% of Indian travellers citing it as a key reason for their trips. This has led to a surge in interest for places that offer trekking, nature, and raw beauty, such as Leh, Kasol, and McLeod Ganj. Spiritual journeys also play a significant role, with 14% of Indians travelling for this purpose—more than three times the Asian average. This has translated into huge search increases for destinations like Pushkar and Dharamshala. But perhaps the most significant driver is a recalibration of what 'value' means. Travellers are realising that hidden gems often provide richer experiences without the inflated price tags of their more famous counterparts.
Value Consciousness: More Than Just a Bargain
The Agoda report highlights that 'value consciousness' is a defining characteristic of the 2027 traveller. This isn't just about finding the cheapest flight or hotel. It's about making every rupee count towards a better overall experience. According to Agoda CEO Omri Morgenshtern, travellers are becoming more intentional with their spending, opting for fewer but longer trips to maximise their time and investment. For Indians, this means a growing preference for trips lasting 8-12 days, allowing for deeper exploration rather than a rushed itinerary. This smart-spending mindset extends to accommodation, where practical perks are winning loyalty. For example, complimentary breakfast is over three times more important to Indian travellers than to their Asian counterparts, underscoring a preference for tangible, value-added benefits that make the budget stretch further.
How to Plan Your 2027 Holiday
So, how can you embrace these trends for your next vacation? Start by thinking beyond the usual suspects. Use travel platforms to explore destinations that align with your interests, whether it's adventure, spirituality, or simply quiet relaxation. Look for places like Pushkar, which saw a 195% jump in searches, or Leh, with a 143% increase, as indicators of where to find these emerging experiences. When it comes to booking, think about the total value. A slightly more expensive hotel that includes a great breakfast and is centrally located might save you money on food and transport. Consider bundling flights and accommodation, as many travellers find this offers convenience and better pricing. Finally, embrace longer stays. Instead of hopping between three cities in a week, pick one base and explore it thoroughly. It's not only more relaxing but also more budget-friendly and allows for a more authentic connection with the place you're visiting.
