A Shift Towards 'Soft Adventure'
Recent travel data reveals a significant change in what Indian travellers are looking for in a holiday. A 2026 survey showed that 91% of Indian travellers want to visit places with beautiful natural scenery, and 87% are seeking trips that help them mentally
unwind. This marks a departure from traditional city-centric tours towards what the industry calls "soft adventure." Instead of physically demanding treks, more travellers are opting for experiences that combine nature, wellness, and comfort. This includes activities like guided forest walks, gentle cycling tours, and wildlife spotting, reflecting a growing desire to disconnect from daily routines and reconnect with nature. This trend is not just about escaping; it's about resetting and recharging in a serene environment.
Queensland's Unique Natural Appeal
Queensland is strategically positioning itself to meet this new demand. Tourism and Events Queensland (TEQ) has been actively promoting the state's natural assets in the Indian market through partnerships with major travel companies. The state offers a unique combination of two UNESCO World Heritage sites located side-by-side: the Great Barrier Reef and the Daintree Rainforest. This allows visitors to experience two vastly different, world-class ecosystems in a single trip. Furthermore, Queensland's tourism authorities have been focusing on developing new ecotourism opportunities and ensuring experiences are world-class. For Indian travellers, the appeal lies in this combination of iconic natural wonders, high-quality infrastructure, and a safe, welcoming environment.
From the Reef to the Rainforest
The itineraries gaining popularity offer a deep dive into Queensland's most famous landscapes. For many, the main draw is the Great Barrier Reef, the world's largest coral reef system. Visitors can explore this underwater marvel through snorkelling, diving, or from the comfort of a glass-bottom boat or semi-submersible. The experience offers a chance to see vibrant coral gardens and an incredible diversity of marine life. Just a short journey from the reef is the Daintree Rainforest, the oldest tropical rainforest on Earth. Here, travellers can join guided walks to learn about the unique flora and fauna, take a river cruise to spot crocodiles, or engage in cultural tours led by Indigenous guides who share their deep connection to the land. These experiences provide the authentic and meaningful connection to nature that many now seek.
Beyond the Icons: Adventure and Relaxation
While the reef and rainforest are primary attractions, Queensland's diverse geography offers a wide range of other nature-based activities. For those seeking light adventure, the Glass House Mountains provide stunning vistas and well-marked hiking trails. On K'gari (formerly Fraser Island), the world's largest sand island, 4WD tours take visitors through ancient forests to pristine freshwater lakes. Further north, the Whitsunday Islands offer idyllic scenery for sailing and relaxing on world-famous beaches like Whitehaven Beach. During the winter months, Hervey Bay becomes a global hotspot for whale watching. These varied options allow travellers to tailor their holiday, whether they are seeking thrilling activities or simply a peaceful escape in nature.
A Concerted Effort to Welcome Indian Guests
Recognising India as one of its fastest-growing tourism markets, Queensland's tourism bodies have made a concerted effort to attract and accommodate Indian visitors. Brisbane and the Gold Coast have launched joint representation in India to drive visitation and strengthen trade engagement. This includes working with airlines to improve connectivity between India and Queensland. Tour operators and hospitality providers are also adapting their services, with many offering dedicated Indian meals and catering to the needs of multi-generational family groups, a key segment of the Indian travel market. Strategic partnerships between TEQ and major Indian travel agencies aim to create immersive, experience-led itineraries that showcase the state as a year-round destination.
