What Exactly is a Destination Dupe?
The term, borrowed from the beauty and fashion world, refers to a lesser-known destination that offers a similar vibe, landscape, or cultural experience to a world-famous one, but without the drawbacks. Think of it as getting the five-star experience of a major
hotspot—the beautiful architecture, the delicious food, the stunning scenery—but without the chaotic crowds and inflated prices. A destination dupe is not a second-rate choice; often, it’s a more authentic and relaxed version of the holiday you were hoping for. It’s about travelling smarter, not cheaper, and discovering a place before it becomes the next overcrowded tourist trap.
The Problem with Popularity
The rise of destination dupes is a direct response to the growing problem of overtourism. In recent years, iconic cities like Venice and Barcelona, and natural wonders in Bali and Phuket, have been overwhelmed by visitors. This leads to strained infrastructure, environmental damage, and a diminished experience for both tourists and locals. Soaring flight and accommodation costs, which have in some cases outpaced inflation, have also put many dream destinations out of reach for budget-conscious travellers. Many popular cities are now even introducing tourist taxes to manage the influx. Travellers are realizing that fighting for a photo and waiting in long queues is not the relaxing escape they envisioned.
More Than Just Saving Money
While affordability is a major driver, the appeal of destination dupes goes much deeper. These alternative spots offer a chance for a more genuine connection with the local culture. With fewer tourists, you’re more likely to interact with residents, eat at authentic local restaurants, and experience a place as it truly is, not as a performance for tourists. This trend also promotes a more sustainable form of tourism. By choosing a less-visited location, travellers help distribute tourism revenue more evenly, supporting communities that welcome the economic boost without the negative impacts of overcrowding. It’s a win-win: you get a unique, memorable trip, and you contribute positively to the destination you’re visiting.
Finding Your Perfect Dupe
So, how do you find your perfect alternative holiday? Social media platforms like TikTok have been instrumental in popularizing dupes, with influencers showcasing incredible spots you may have never heard of. Travel companies have also started publishing lists of top dupe destinations. Here are a few popular swaps to inspire your next trip: Instead of Santorini, Greece, try Paros, Greece: Paros offers the same charming white-washed villages, blue-domed churches, and stunning beaches, but with a more laid-back atmosphere and fewer crowds. Instead of the Swiss Alps, try the Julian Alps in Slovenia: For breathtaking mountain scenery, turquoise rivers, and pristine lakes like Bled and Bohinj, Slovenia offers an Alpine experience that is just as spectacular but often more affordable. Instead of Bali, Indonesia, try Siargao, Philippines: Known as the surfing capital of the Philippines, Siargao boasts a similar blend of lush tropical landscapes, beautiful beaches, and a relaxed wellness vibe, but feels more untamed and adventurous. Instead of Paris, France, try Ljubljana, Slovenia: With its charming riverside cafes, pedestrian-friendly old town, and a castle overlooking the city, Ljubljana offers a romantic European city experience on a more intimate and manageable scale.
