What is the story about?
India's furniture and fittings landscape is entering a defining chapter. Manufacturing is scaling. Design expectations are rising. Consumers are demanding more from the spaces they live in. Urbanisation and real estate growth are driving demand for space-efficient modular furniture, while e-commerce and organised retail expand access.
Consumers are also pivoting toward multifunctional, eco-friendly designs that align with global trends. The fittings market alone is estimated at $3.5 billion, and is expected to double within seven years.
But the real story is what lies beneath the numbers. Indian consumers want better functionality. Manufacturers want repeatability and precision. Designers want hardware that elevates both form and experience.
This is the moment when India's rising expectations align with Blum's long-held strengths.
A global leader with operations in more than 120 countries, the family-owned Blum Group has spent seven decades refining the engineering behind modern furniture. Its fittings power everything from wall cabinets and drawers to furniture doors and concealable living areas, all designed around precision, durability, and ease of use.
With more than 2,100 patent families and technologies like BLUMOTION that ensure a soft close every time, Blum has built a reputation for hardware that works as consistently on day one as it does years later.
Why India Matters to Blum
The recent India visit of Philipp Blum, Managing Director of the global Blum Group and Maarten de Vries, Regional Director for Asia Pacific, was no typical office visit. Two of the company's most senior leaders visiting together is rare, and it signals priority.
For Philipp, India is now one of the world's most compelling furniture markets. "It is a burgeoning market that is competing not just within the domestic circuit but has the potential to dominate export markets as well," he says. Each trip energises him. He travels across the country "to feel the throbbing pulse of the furniture market and manufacturing industry."
For Maarten, India's diversity is both the opportunity and the focus. "We are here to identify underserved areas and develop them, plan market penetration - put more boots on the ground," he says. The intention is clear: deepen reach, build presence, and support the industry's next stage.
India's Ground Realities
The excitement around India is grounded in real change.
Contractors are hiring teams. Skill levels are rising. Workshops are becoming professionally run units with clearer planning, better tooling, and higher output. Modularity is now a mainstream aspiration, not a premium exception. Export competitiveness is strengthening. The conversation is no longer about price sensitivity. The focus is already moving towards material, design, functionality, quality and service.
India is ready for better systems, better materials, and better technology - and Blum's leadership sees a country aligned with the strengths the brand represents.
Blum's Strategic Response: Building the Foundation India Needs Next
Blum's confidence in India is best expressed through the investments it is making. As Maarten notes, Blum has never seen itself as a supplier alone. "We want to be full partners, offer training, share knowledge, and listen to our customers' needs and meet their aspirations," he says.
The priority that Maarten describes - getting more boots on the ground - is taking shape through a countrywide network of Blum’s authorised dealers and distributors, which includes experience centres, solution centres and inspiration centres. These are hands-on spaces where manufacturers, architects, designers, contractors, and consumers can engage directly with hardware, understand ergonomics, and see how high-quality fittings change the way furniture works.
And they are not limited to major metros. Blum is expanding into fast-growing tier 2 markets like Kanpur, ensuring that quality and technical awareness spread nationwide. For a market shifting from cost-first decisions to value-first thinking, these centres create awareness, clarity, and confidence. More importantly, they make quality tangible.
The next pillar is skill development. Blum's in-house training facilities in Bengaluru and Mumbai are one of the few of their kind in the industry. It brings carpenters, contractors, and OEM teams into a professional environment where they learn assembly techniques, planning tools, and the principles of modern modular construction.
This is critical as India moves from informal to formal manufacturing. Philipp reinforces why: each Blum product has "very complex technologies that make it work with precision, consistency and reliability," he says.
"But we make it easy for carpenters, contractors and OEMs to deploy and service our products in various applications. That is our unique selling proposition." This kind of training infrastructure helps the industry scale with consistency and quality, while also creating a steady pipeline of skilled professionals.
Blum is also investing in the future of the industry by working directly with universities. Architecture and interior design students are taught from Blum's training modules, visit Blum facilities, attend guest lectures, and work with mock-ups shared with educational institutions.
In a country where design is slowly becoming more central to how people live, early exposure to good hardware matters. It creates designers who understand not just aesthetics, but the motion, ergonomics, and engineering behind great furniture.
Blum has already expanded significantly within the country over the years through a structural investment in the development of Blum centres. These stores are high-end, interactive environments where the hidden but valuable engineering of Blum fittings comes into focus and into the hands of the people who shape homes.
For partners and customers across India, these are venues that give them an opportunity to dive deep into the world of Blum and get a glimpse into the future of the furniture fittings industry.
Mission India through Blum’s lens
India is entering a new chapter of quality, functionality, and design maturity. Blum is building the foundation that will support that chapter - with products, with training, with infrastructure, and with long-term presence.
Or as Maarten said, in very simple terms: New-generation investors and developers "are getting all the spices right," he says. "These changemakers are like expert chefs who will bring alive the taste and aroma of healthy food!"
It is a fitting analogy for a market that is ready for better inputs - and a company prepared to support the recipe for decades ahead.
Consumers are also pivoting toward multifunctional, eco-friendly designs that align with global trends. The fittings market alone is estimated at $3.5 billion, and is expected to double within seven years.
But the real story is what lies beneath the numbers. Indian consumers want better functionality. Manufacturers want repeatability and precision. Designers want hardware that elevates both form and experience.
This is the moment when India's rising expectations align with Blum's long-held strengths.
A global leader with operations in more than 120 countries, the family-owned Blum Group has spent seven decades refining the engineering behind modern furniture. Its fittings power everything from wall cabinets and drawers to furniture doors and concealable living areas, all designed around precision, durability, and ease of use.
With more than 2,100 patent families and technologies like BLUMOTION that ensure a soft close every time, Blum has built a reputation for hardware that works as consistently on day one as it does years later.
Why India Matters to Blum
The recent India visit of Philipp Blum, Managing Director of the global Blum Group and Maarten de Vries, Regional Director for Asia Pacific, was no typical office visit. Two of the company's most senior leaders visiting together is rare, and it signals priority.
For Philipp, India is now one of the world's most compelling furniture markets. "It is a burgeoning market that is competing not just within the domestic circuit but has the potential to dominate export markets as well," he says. Each trip energises him. He travels across the country "to feel the throbbing pulse of the furniture market and manufacturing industry."
For Maarten, India's diversity is both the opportunity and the focus. "We are here to identify underserved areas and develop them, plan market penetration - put more boots on the ground," he says. The intention is clear: deepen reach, build presence, and support the industry's next stage.
India's Ground Realities
The excitement around India is grounded in real change.
Contractors are hiring teams. Skill levels are rising. Workshops are becoming professionally run units with clearer planning, better tooling, and higher output. Modularity is now a mainstream aspiration, not a premium exception. Export competitiveness is strengthening. The conversation is no longer about price sensitivity. The focus is already moving towards material, design, functionality, quality and service.
India is ready for better systems, better materials, and better technology - and Blum's leadership sees a country aligned with the strengths the brand represents.
Blum's Strategic Response: Building the Foundation India Needs Next
Blum's confidence in India is best expressed through the investments it is making. As Maarten notes, Blum has never seen itself as a supplier alone. "We want to be full partners, offer training, share knowledge, and listen to our customers' needs and meet their aspirations," he says.
The priority that Maarten describes - getting more boots on the ground - is taking shape through a countrywide network of Blum’s authorised dealers and distributors, which includes experience centres, solution centres and inspiration centres. These are hands-on spaces where manufacturers, architects, designers, contractors, and consumers can engage directly with hardware, understand ergonomics, and see how high-quality fittings change the way furniture works.
And they are not limited to major metros. Blum is expanding into fast-growing tier 2 markets like Kanpur, ensuring that quality and technical awareness spread nationwide. For a market shifting from cost-first decisions to value-first thinking, these centres create awareness, clarity, and confidence. More importantly, they make quality tangible.
The next pillar is skill development. Blum's in-house training facilities in Bengaluru and Mumbai are one of the few of their kind in the industry. It brings carpenters, contractors, and OEM teams into a professional environment where they learn assembly techniques, planning tools, and the principles of modern modular construction.
This is critical as India moves from informal to formal manufacturing. Philipp reinforces why: each Blum product has "very complex technologies that make it work with precision, consistency and reliability," he says.
"But we make it easy for carpenters, contractors and OEMs to deploy and service our products in various applications. That is our unique selling proposition." This kind of training infrastructure helps the industry scale with consistency and quality, while also creating a steady pipeline of skilled professionals.
Blum is also investing in the future of the industry by working directly with universities. Architecture and interior design students are taught from Blum's training modules, visit Blum facilities, attend guest lectures, and work with mock-ups shared with educational institutions.
In a country where design is slowly becoming more central to how people live, early exposure to good hardware matters. It creates designers who understand not just aesthetics, but the motion, ergonomics, and engineering behind great furniture.
Blum has already expanded significantly within the country over the years through a structural investment in the development of Blum centres. These stores are high-end, interactive environments where the hidden but valuable engineering of Blum fittings comes into focus and into the hands of the people who shape homes.
For partners and customers across India, these are venues that give them an opportunity to dive deep into the world of Blum and get a glimpse into the future of the furniture fittings industry.
Mission India through Blum’s lens
India is entering a new chapter of quality, functionality, and design maturity. Blum is building the foundation that will support that chapter - with products, with training, with infrastructure, and with long-term presence.
Or as Maarten said, in very simple terms: New-generation investors and developers "are getting all the spices right," he says. "These changemakers are like expert chefs who will bring alive the taste and aroma of healthy food!"
It is a fitting analogy for a market that is ready for better inputs - and a company prepared to support the recipe for decades ahead.
