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Bollywood actors Aamir Khan and Ranbir Kapoor have invested an undisclosed amount in QWEEN, a natural luxury jewellery brand set to launch in February 2026.
The investment comes after a ₹1,000-crore strategic investment by Rosy Blue and Kashikey Co. Ltd., signalling strong investor confidence in the brand’s long-term prospects.
Kashikey, a 100-year-old Japanese luxury retailer, was an early investor in QWEEN, while Rosy Blue, with over six decades of sourcing expertise, later joined as a strategic partner. Both companies will serve as supply chain partners for the brand.
Founded by Amit Kumar and Suyash Motarwar, QWEEN plans to open its first experiential retail stores spanning 5,000–6,000 sq. ft. in Bengaluru and Delhi. The soon-to-be-launched brand said in a statement that it aims to reimagine fine jewellery for modern Indian women.
"The trust Aamir Khan and Ranbir Kapoor have placed in our brand reinforces our conviction that this is a culturally relevant, long-term opportunity, one that puts women at the centre of the jewellery shopping experience," Kumar said.
Aamir Khan said he was drawn to QWEEN’s focus on authenticity and long-term thinking, adding that the brand’s mindful approach to jewellery-making aligned with his values.
For Ranbir Kapoor, it was the idea of celebrating women. "I’ve always felt that the young women who watch my films, who shape the culture of this country, deserve a jewellery brand that relates to them, not their grandmother’s legacy," he said.
Operating in a market increasingly dominated by mass-produced jewellery, QWEEN said it will focus on ethically sourced, all-natural materials. The brand plans to introduce over 20 collections and more than 3,000 SKUs of natural diamonds, gemstones, gold and silver jewellery, including seven colours of gold and seven shades of natural diamonds designed for everyday and occasion wear.
Also Read: Ranbir Kapoor invests in supply chain startup Prozo
The investment comes after a ₹1,000-crore strategic investment by Rosy Blue and Kashikey Co. Ltd., signalling strong investor confidence in the brand’s long-term prospects.
Kashikey, a 100-year-old Japanese luxury retailer, was an early investor in QWEEN, while Rosy Blue, with over six decades of sourcing expertise, later joined as a strategic partner. Both companies will serve as supply chain partners for the brand.
Founded by Amit Kumar and Suyash Motarwar, QWEEN plans to open its first experiential retail stores spanning 5,000–6,000 sq. ft. in Bengaluru and Delhi. The soon-to-be-launched brand said in a statement that it aims to reimagine fine jewellery for modern Indian women.
"The trust Aamir Khan and Ranbir Kapoor have placed in our brand reinforces our conviction that this is a culturally relevant, long-term opportunity, one that puts women at the centre of the jewellery shopping experience," Kumar said.
Aamir Khan said he was drawn to QWEEN’s focus on authenticity and long-term thinking, adding that the brand’s mindful approach to jewellery-making aligned with his values.
For Ranbir Kapoor, it was the idea of celebrating women. "I’ve always felt that the young women who watch my films, who shape the culture of this country, deserve a jewellery brand that relates to them, not their grandmother’s legacy," he said.
Operating in a market increasingly dominated by mass-produced jewellery, QWEEN said it will focus on ethically sourced, all-natural materials. The brand plans to introduce over 20 collections and more than 3,000 SKUs of natural diamonds, gemstones, gold and silver jewellery, including seven colours of gold and seven shades of natural diamonds designed for everyday and occasion wear.
Also Read: Ranbir Kapoor invests in supply chain startup Prozo
