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In a move signalling a sharper focus on the Indian market, global lingerie brand Victoria’s Secret has appointed Bollywood actor Triptii Dimri as its first-ever brand ambassador from India.
The announcement marks a notable step for the brand, which has been recalibrating its global identity—moving away from a narrow definition of beauty towards a more inclusive and culturally relevant narrative. Bringing Dimri on board reflects both this shift and the growing influence of Indian consumers in the global fashion and beauty landscape.
Triptii Dimri, who has gained prominence through her performances and distinct on-screen presence, is seen as representative of a new-age Indian audience. Her association with Victoria’s Secret is expected to strengthen the brand’s connect with younger consumers in the country.
The partnership also comes at a time when global brands are stepping up their India strategy, tapping into a growing premium consumer base and evolving fashion sensibilities.
Also Read: English Vinglish to Damini, best women-centric Bollywood films
With this move, Victoria’s Secret joins a broader trend of international labels viewing India not just as a market, but as a cultural force shaping the future of fashion.
The announcement marks a notable step for the brand, which has been recalibrating its global identity—moving away from a narrow definition of beauty towards a more inclusive and culturally relevant narrative. Bringing Dimri on board reflects both this shift and the growing influence of Indian consumers in the global fashion and beauty landscape.
Triptii Dimri, who has gained prominence through her performances and distinct on-screen presence, is seen as representative of a new-age Indian audience. Her association with Victoria’s Secret is expected to strengthen the brand’s connect with younger consumers in the country.
The partnership also comes at a time when global brands are stepping up their India strategy, tapping into a growing premium consumer base and evolving fashion sensibilities.
Also Read: English Vinglish to Damini, best women-centric Bollywood films
With this move, Victoria’s Secret joins a broader trend of international labels viewing India not just as a market, but as a cultural force shaping the future of fashion.
