Buying a new truck in 2025 comes with plenty of challenges, with one of the biggest being working out how to get the best value for your money. Vehicles have gotten increasingly expensive in recent years, and in July 2025, the average new vehicle cost $48,841, according to data from Cox Automotive. Not every truck is so expensive -- in fact, the least expensive new trucks start at around $30,000. However, if you're looking for a larger, more premium truck, you'll need a suitably healthy wallet.
It
can be easier to justify paying a higher price for a new vehicle if you know that you'll be able to recover a higher proportion of those costs when it comes time to resell. Different truck models depreciate at different rates, but a report from KBB highlights one model in particular that holds its value better than the rest. The Toyota Tacoma is the best-performing truck for value retention according to the data, holding 64.1% of its original value after its first five years on the road.
The full-size Tundra isn't far behind, retaining 60.9% of its value over the same period. The two Toyota pickups are the only trucks to make it into KBB's overall top 10 list for the best resale value vehicles on the market, with other entries in the list including a range of SUVs such as the Ford Bronco and Honda CR-V.
Read more: 10 Chevrolet Models With Terrible Resale Value
The Toyota Tacoma Was Given A Significant Refresh In 2024
Toyota's changes to the truck for the 2025 model year are minimal, and that's largely because the Tacoma was given a full overhaul for 2024. The launch of the new generation saw the Tacoma given new styling, new multi-link suspension, and new interior tech, making it more comfortable and convenient on the road. However, it still hasn't lost its all-terrain capability, with Toyota offering multiple trims to cater to off-road adventures, including the range-topping TRD Pro.
Tacoma buyers looking for a factory-fresh overlander will want to consider the Trailhunter trim, while those aiming to give their truck a premium feel should look to the Tacoma Limited. All three of the aforementioned trims push the Tacoma's final price far over that of the average new vehicle, but for budget-minded buyers, the entry-level SR trim is still available for a starting price of $33,185 (including a $1,595 destination fee). No matter which trim buyers pick, they can rest easy knowing that no other new truck on the market is forecast to retain as much of its value on average as the Tacoma.
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Read the original article on SlashGear.
