BEIJING, March 25 (Reuters) - Pop Mart International Group, the Beijing-based maker of collectible "blind box" toys - including the viral, toothy-grinned Labubu - on Wednesday said its 2025 revenue rose 185% from a year earlier and was in line with market expectations for 37.12 billion yuan ($5.38 billion). Riding a global wave of demand for its plush toys, bag charms and collectibles from hit intellectual properties like The Monsters - including Labubu - Molly and Crybaby, Pop Mart has grown from a domestic
blind-box retailer into one of the country's most closely watched consumer brands, as it continues to ride a wave of popularity to further overseas expansion.
* Last year, Pop Mart nearly tripled revenue to 37.12billion yuan from 13.04 billion yuan a year earlier. It reportedprofit attributable to owners of 12.78 billion yuan, up 308%from 3.13 billion yuan a year earlier. * A key driver has been Labubu, the toothy character thathelped turn Pop Mart into a rare Chinese brand with broadoverseas appeal. In January, the company said it had addedmanufacturing capacity in Mexico, Cambodia and Indonesia tosupport demand and strengthen supply-chain resilience. * The company also said it plans to make London its Europeanheadquarters and has teamed up with Sony Pictures to develop afilm about Labubu, underscoring its push to expand further inoverseas markets.(Reporting by Casey Hall in Shanghai, Sophie Yu in Beijing; Editing by Thomas Derpinghaus)
