(Reuters) -Adidas's North America sales recorded the weakest growth among the German sportswear maker's regions in the third quarter, the company reported on Wednesday.
Revenues for its Adidas brand in
North America rose 8% on the year, excluding the impact of currency movements, lagging other markets, which grew between 10% and 21% in the quarter.
Adidas's brand growth metric strips out sales of its discontinued Yeezy sneaker line, which was especially popular in the U.S. Its third-quarter North America revenues were down 5% compared to last year including Yeezy.
Adidas released preliminary results and hiked its annual profit outlook last week, saying it successfully offset part of the extra costs caused by higher U.S. tariffs.
Its top-selling Samba sneakers, previously priced at $90 and up, now start at $100 on its U.S. site.
Sportswear brands, which source everything from tracksuits to running shoes from factories in Asia, are shifting their supply chains and raising prices to manage the impact of higher U.S. tariffs that especially targeted imports from China and Vietnam.
"The environment is volatile with the tariff increases in the U.S. and a lot of uncertainty among both retailers and consumers around the world," CEO Bjorn Gulden said in a statement.
He added the company will now focus on "transitioning well into 2026" ahead of sporting events such as the Winter Olympics and FIFA World Cup.
(Reporting by Linda Pasquini in Gdansk and by Helen Reid in London; Editing by Matt Scuffham)
