April 12 (Reuters) - McDonald's will add refreshers and crafted sodas to its menu in the United States starting this month, the company told Reuters in a statement on Monday.
The additions come about a year after the fast food giant shut down its five beverage-centered CosMc's concept stores in the U.S., which the company said it had opened to test the beverages space.
McDonald's had said in May last year that it would test some drinks from CosMc's in its restaurants.
The new beverages include a Dirty
Dr Pepper and a Mango Pineapple Refresher, according to the Wall Street Journal, which first reported on the launch on Sunday.
Here are the details:
• McDonald's is also planning on launching energy drinks, which are expected to go on sale at stores starting in August, the Journal added.
• McDonald's plans to price the new drinks below offerings from competitors such as Starbucks, Dutch Bros, Sonic and other chains, the Journal reported.
• This comes as restaurants compete to attract price-conscious diners worn down by economic uncertainties.
• Earlier this month, McDonald's introduced nL6N40L0UD menu items priced at $3 or less and offered a $4 breakfast meal deal in the U.S.
• Chief Executive Officer Chris Kempczinski said nL4N3Z723U in February there was growing evidence the Chicago-based company's value strategy was working, with increased visits from low-income consumers.
(Reporting by Akanksha Khushi, Gnaneshwar Rajan and Juveria Tabassum in Bengaluru; Editing by Sumana Nandy and Subhranshu Sahu)
