What's Happening?
Jeremi Gorman, former president of advertising at Netflix, has joined Fanatics as the chief revenue officer to lead its new advertising division. Gorman will oversee the division as it introduces a new model for brand partnerships across content, commerce, and culture. Her appointment follows her role as a strategic adviser to Fanatics since November 2024. Gorman's experience includes leading global advertising teams at Amazon and serving as chief business officer at Snap. At Fanatics, she will be responsible for launching the Fanatics Advertising Network and Sports Video Network, aimed at enhancing brand engagement with sports fans.
Why It's Important?
Gorman's appointment is significant for Fanatics as it seeks to expand its advertising capabilities and leverage its global reach. Her expertise in building and scaling advertising businesses for major companies positions Fanatics to innovate in the sports merchandising and media landscape. The new advertising division aims to create a unified marketing engine that engages over 100 million sports fans worldwide, offering brands unique opportunities to connect with audiences through digital and connected-TV ads.
What's Next?
Fanatics plans to launch its new advertising platforms in time for the NFL's 2025-26 season, providing brands with strategic ad placements alongside sports programming. Gorman's leadership will be crucial in developing these platforms and establishing Fanatics as a key player in sports advertising. The company will focus on integrating commerce, content, and culture to deliver comprehensive marketing solutions.
