What's Happening?
La Zambra Resort, a historic 5-star luxury property in Marbella, Spain, has been listed for sale. Originally known as the Byblos Hotel, the resort underwent a complete renovation in 2022 with a EUR50 million investment. The property spans 50,000 square meters and offers 196 rooms, including suites and a private penthouse. It features extensive facilities such as a spa, fitness center, swimming pools, and access to nearby golf courses. The resort is part of Hyatt's Unbound Collection, providing operational flexibility for potential investors.
Why It's Important?
The sale of La Zambra Resort presents a significant investment opportunity in the thriving tourism market of Costa del Sol, which recorded 20.9 million overnight stays in 2024. The region's tourism sector is experiencing growth, with a 9% increase in the first quarter of 2025. Investors have the chance to capitalize on this trend by enhancing the resort's offerings, such as developing a panoramic rooftop or expanding MICE facilities. The property's strategic location and comprehensive amenities make it an attractive prospect for those looking to enter or expand in the luxury hospitality market.
