What's Happening?
Staples has partnered with Now Optics to introduce Stanton Optical store-in-stores within its locations in Pennsylvania this fall. These pilot shops will offer comprehensive eye care services, including same-day eye exams by independent eye doctors, prescription eyewear, and optical labs capable of producing single-vision lenses in as little as 30 minutes. The collaboration aims to enhance Staples' service offerings by integrating trusted eye care solutions, aligning with the brand's commitment to quality and affordability.
Why It's Important?
This partnership between Staples and Stanton Optical represents a strategic move to diversify Staples' retail offerings and increase foot traffic in its stores. By providing eye care services, Staples can attract a broader customer base, potentially boosting sales across other product categories. The initiative also reflects a growing trend in retail where companies are expanding their service portfolios to meet evolving consumer demands for convenience and comprehensive shopping experiences. This could set a precedent for similar collaborations in the retail industry.
What's Next?
Following the pilot launch in Pennsylvania, Staples may expand the Stanton Optical store-in-store concept to additional locations based on customer demand and available space. Future enhancements could include expanded clinical services such as dry eye treatment and advanced diagnostic technologies. The partnership may also explore bundled promotions and cross-category shopping opportunities, further integrating eye care into Staples' retail ecosystem. Competitors like Warby Parker are also expanding their physical presence, indicating a competitive landscape in the optical retail sector.
