Electrolux Professional Appoints Ricardo Rossato to Lead Food Sales in UK Ireland

What's Happening?

Electrolux Professional has announced the appointment of Ricardo Rossato as the head of food sales for the UK and Ireland. This strategic move is part of the company's plan to double its market share in the region over the next four years. Ricardo Rossato brings over 25 years of experience in the foodservice industry, having previously worked in various roles at Rational, including National Sales Director for Brazil and Business Development Manager in the UK & Ireland. His appointment is expected to drive product development and deepen collaboration with partners and customers, positioning Electrolux Professional as a trusted partner in the foodservice sector.

Why It's Important?

The appointment of Ricardo Rossato is significant for Electrolux Professional as it aims to expand its presence and market share in the UK and Ireland. With his extensive experience in the foodservice industry, Ricardo is expected to enhance customer engagement and tailor solutions to meet evolving end-user needs. This move could potentially strengthen Electrolux Professional's competitive position in the market, benefiting both the company and its customers by providing comprehensive solutions across various equipment categories. The focus on customer-centric strategies may lead to increased customer satisfaction and loyalty, driving growth in the region.

What's Next?

Ricardo Rossato plans to travel across the UK and Ireland to directly liaise with customers and partners, shaping the business's long-term plans for the sector. His approach will involve engaging with customers to better understand their specific challenges and goals, facilitating a mindset that places the customer at the heart of every decision. This proactive engagement is expected to accelerate Electrolux Professional's growth strategy, with potential expansions in product offerings and partnerships. The company will likely continue to develop products that meet evolving needs, further solidifying its position in the market.