What's Happening?
Storey Hospitality has successfully increased its direct revenue by over $213,000 in six months through the integration of Revinate Marketing and Safara's Booking Engine. This strategic move aimed to address fragmented solutions that previously led to inconsistent messaging and siloed data, creating friction in the guest booking process. By implementing Revinate's Cart Abandonment solution, Storey Hospitality was able to capture and utilize cart data from the Safara Booking Engine, targeting potential guests immediately after a booking was abandoned. This approach resulted in a 53% average open rate and a 43% average conversion rate, significantly outperforming industry benchmarks. The integration has been applied at properties like Malliouhana and The Ameswell Hotel, leading to a 139% increase in conversion rates at Malliouhana and a 24-26% increase in average purchase revenue per active user.
Why It's Important?
The integration of Revinate and Safara represents a significant advancement in hospitality technology, offering a seamless booking experience that enhances guest satisfaction and maximizes revenue. This development is crucial for the hospitality industry as it shifts focus from third-party booking platforms to direct bookings, allowing hotels to maintain control over their brand and customer experience. The success of Storey Hospitality's strategy highlights the potential for other hotels to adopt similar technologies, potentially leading to increased profitability and improved guest experiences across the industry.
What's Next?
Storey Hospitality is likely to continue leveraging its integrated tech stack to further enhance guest experiences and increase direct bookings. The company may explore additional partnerships or technology enhancements to maintain its competitive edge. As the hospitality industry increasingly adopts such integrated solutions, other hotels may follow suit, leading to broader industry changes in booking practices and guest engagement strategies.
