What is the story about?
What's Happening?
Fabletics, an omnichannel activewear fashion brand, is implementing advanced technology to improve its in-store inventory management. The company is deploying the GreyOrange gStore retail SaaS application across more than 100 stores in North America. This system utilizes RFID, cloud, and mobile technology to provide precise intelligence on the location and status of inventory within stores. Store associates can use handheld RFID readers to track inventory, identify items misplaced in dressing rooms or wrong sections, and receive alerts for low stock levels. The gStore app also facilitates intelligent workforce tasking, guiding associates on replenishment pathways to ensure optimal stock placement.
Why It's Important?
The adoption of RFID and mobile technology by Fabletics represents a significant advancement in retail inventory management. By achieving 95-97% fill rates and eliminating manual cycle counts, the company enhances operational efficiency and customer experience. This technological integration allows for real-time inventory updates, leading to increased sales per location by up to 20%. Such improvements can set a precedent for other retailers seeking to optimize their inventory processes and improve customer satisfaction. The move underscores the growing importance of technology in retail operations, potentially influencing industry standards and practices.
What's Next?
Fabletics may continue to expand the use of RFID and mobile technology to further streamline operations and enhance customer experience. As the technology proves successful, other retailers might adopt similar systems, leading to broader industry changes. The company could also explore additional technological innovations to complement its current system, potentially integrating AI for predictive inventory management or customer behavior analysis.
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