What's Happening?
Mary's Gone Crackers, a company known for its organic, kosher, gluten-free, and non-GMO crackers, has launched a new 7-oz family size packaging for its popular varieties, original and super seed everything. This move is part of a broader packaging strategy aimed at providing convenience and value to consumers. The company plans to discontinue its previous packaging sizes, focusing instead on the 4-oz standard size and the new 7-oz family size. Grant Garbinski, the director of marketing, emphasized that the introduction of the family size packaging is a response to evolving consumer needs, particularly for busy families seeking wholesome snacks. The company, acquired by Dare Foods Ltd. earlier this year, may expand the family size packaging to other product lines and flavors.
Why It's Important?
The introduction of family size packaging by Mary's Gone Crackers reflects a strategic shift to cater to changing consumer preferences, particularly among families seeking convenient and healthy snack options. This move could strengthen the company's market position by appealing to a broader demographic, potentially increasing sales and brand loyalty. As the company focuses on simplifying its packaging offerings, it may also streamline production processes, reducing costs and improving efficiency. The decision to expand family size packaging to other product lines could further enhance its competitive edge in the organic and health-conscious snack market.
