What's Happening?
Whitbread plc, the UK's largest hospitality business, has announced plans to open a second Premier Inn hotel in Bath city centre. The company has signed a lease agreement with Frank Capital for a site on Lower Bristol Road, where the former Beazer House office building will be demolished to make way for a new six-storey, 68,000 sq ft hotel. The new Premier Inn will feature 152 bedrooms, an on-site restaurant, and a bar. Construction is expected to begin in early 2026, with the hotel slated to open in 2028. This development is part of Whitbread's strategy to expand its presence in Bath, which attracts approximately six million visitors annually.
Why It's Important?
The expansion of Premier Inn in Bath is significant for the local economy and tourism industry. Bath is a popular destination, known for its historical sites like the Roman Baths, and the new hotel will cater to the growing number of visitors. Whitbread's commitment to sustainability, with plans to achieve a BREEAM 'Excellent' rating and use renewable energy, aligns with broader environmental goals. The project also reflects Whitbread's ambition to increase its hotel network across the UK and Ireland, potentially boosting local employment and business opportunities.
What's Next?
Whitbread plans to begin construction in early 2026, with the hotel opening targeted for 2028. The company will continue to focus on expanding its hotel network, aiming to grow its room count to 125,000 across the UK and Ireland. Stakeholders, including local businesses and tourism operators, may anticipate increased visitor traffic and economic activity once the hotel is operational.
Beyond the Headlines
Whitbread's expansion in Bath highlights the company's strategic focus on sustainability and renewable energy. The commitment to a BREEAM 'Excellent' rating and zero carbon emissions by 2040 reflects a growing trend in the hospitality industry towards environmentally responsible practices. This move may influence other businesses in the sector to adopt similar sustainability measures.
