What's Happening?
Jessica Gillingham, founder and CEO of Abode Worldwide, is focusing on strategic communications for technology innovators in the hospitality and real estate sectors. Her company aims to build category leaders and create brand value for businesses redefining work, rest, and play. Abode Worldwide leverages deep sector expertise and global reach to deliver high-impact public relations and strategic communications. Gillingham is also the author of 'Tech-Enabled Hospitality' and co-hosts the Pillow Talk Sessions podcast, where she explores the future of hospitality and real estate.
Why It's Important?
Gillingham's work highlights the growing importance of strategic communications in the rapidly evolving hospitality and real estate industries. As these sectors undergo significant transformations due to technological advancements and changing consumer preferences, effective communication strategies are crucial for businesses to maintain competitiveness and attract investment. By focusing on tech-enabled solutions and the 'hotelization' of real estate, Gillingham's approach addresses the convergence of lodging asset classes and proptech innovation, which are key drivers of industry growth.
Beyond the Headlines
The emphasis on strategic communications in hospitality and real estate reflects broader trends in how industries are adapting to technological disruptions. As businesses seek to differentiate themselves in a crowded market, the role of public relations and brand management becomes increasingly vital. Gillingham's insights into the 'hotelization' of real estate and the convergence of asset classes may also signal a shift towards more integrated and flexible living and working spaces, aligning with evolving consumer demands for convenience and connectivity.
