What's Happening?
Rhode Beauty has confirmed its launch date into Sephora stores, set for September 4th, for both online and in-store shopping in the U.S. and Canada. The announcement was made via Instagram, where the brand encouraged its followers to 'save the date.' As part of the launch, Rhode will reintroduce three shades of its Peptide Lip Treatment and Tints: Jelly Bean, Strawberry Glaze, and Salty Tan. The brand, which was acquired by e.l.f Beauty in a $1 billion deal earlier this year, is expanding its reach to cater to Gen Z audiences. Although the products will not be available in UK stores immediately, there are plans to expand to Europe later this year.
Why It's Important?
The launch of Rhode Beauty products in Sephora marks a significant expansion for the brand, particularly in the North American market. This move is expected to strengthen Rhode's presence among Gen Z consumers, who are a key demographic for celebrity-owned beauty brands. The partnership with Sephora, a major beauty retailer, could enhance Rhode's visibility and sales, potentially leading to increased market share. The reintroduction of popular products like the Peptide Lip Treatment and Tints may also drive consumer interest and engagement, further solidifying Rhode's position in the competitive beauty industry.
What's Next?
Following the U.S. and Canada launch, Rhode Beauty is anticipated to expand its availability to Sephora stores in the UK and across Europe by the end of 2025. This international expansion could open new markets and increase brand recognition globally. As the brand continues to grow, it may explore additional product lines or collaborations to maintain momentum and appeal to a broader audience. Stakeholders, including e.l.f Beauty, will likely monitor sales performance and consumer feedback closely to inform future strategic decisions.
