What is the story about?
What's Happening?
Nouria has been named the winner of CSP's 2025 Mystery Shop audit, achieving an overall score of 97.62%. This marks Nouria's fourth year participating in the audit, which evaluates convenience-store chains on cleanliness, employee performance, and other criteria. The audit consists of revealed and covert studies, with Nouria excelling in categories such as coffee, employees, and store maintenance. The audit was conducted by Intouch Insight, a customer experience solutions company, in partnership with CSP.
Why It's Important?
Nouria's success in the audit underscores the importance of store cleanliness and customer service in the convenience-store industry. With 70% of shoppers associating store cleanliness with food quality, maintaining high standards can drive repeat visits and customer loyalty. The audit results highlight the competitive nature of the industry and the need for chains to prioritize operational excellence to succeed.
What's Next?
Nouria's acquisition of Enmarket, expanding its store count, suggests continued growth and investment in maintaining high standards across its locations. Other convenience-store chains may look to emulate Nouria's strategies to improve their own audit scores and customer satisfaction.
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