What is the story about?
What's Happening?
Aptar Beauty has expanded its capabilities by opening a new ISTA-6 certified lab in Europe, as part of its 'local for local' strategy. This lab is designed to test and certify e-commerce packaging, ensuring products can withstand the challenges of online shipping. The ISTA-6 certification is a rigorous standard that helps reduce product damage and returns, enhancing customer satisfaction. The lab is equipped with advanced technology to simulate real-world shipping conditions, allowing Aptar Beauty to validate packaging resistance and optimize performance across distribution channels.
Why It's Important?
The establishment of this new lab underscores Aptar Beauty's commitment to improving e-commerce packaging, a critical component of the brand experience. By achieving ISTA-6 certification, Aptar Beauty can offer its clients packaging solutions that meet high standards for durability and performance, crucial in the growing e-commerce market. This move not only strengthens Aptar Beauty's market position but also supports its clients in reducing costs associated with product returns and damages, ultimately enhancing consumer satisfaction and loyalty.
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