Globus Partners with Memphis Tourism and United Airlines for Travel Advisor Incentive

What's Happening?

Globus has launched a new incentive program for travel advisors in Australia and New Zealand, offering them a chance to win a trip to Memphis and Nashville. This initiative, in collaboration with Memphis Tourism and United Airlines, runs from August 18 to September 14, 2025. Travel advisors can enter the draw by booking and depositing any USA or Canada tour through Globus or Cosmos. Each booking counts as an entry, with additional entries available for tours that include Memphis or flights booked with United Airlines. The top five advisors with the most bookings will secure a spot on the trip, while five additional spots will be awarded as wild cards. The prize includes a seven-day musical tour of Memphis and Nashville, valued at up to $7,000 per person, scheduled for May 8-14, 2026.

Why It's Important?

This incentive program highlights the strategic partnerships between travel companies and tourism boards to boost travel bookings and promote specific destinations. By collaborating with Memphis Tourism and United Airlines, Globus aims to increase interest in U.S. travel among Australian and New Zealand advisors, potentially leading to a rise in tourism to iconic American music cities. The initiative also underscores the importance of incentivizing travel advisors, who play a crucial role in influencing travel decisions. This could lead to increased bookings for Globus and its partners, benefiting the broader travel industry by stimulating demand for U.S. tours and flights.

What's Next?

As the incentive period progresses, travel advisors are likely to increase their efforts to secure bookings and maximize their chances of winning. This could result in a surge of interest in U.S. tours, particularly those featuring Memphis and Nashville. The success of this program may encourage Globus and other travel companies to develop similar initiatives in the future, further strengthening partnerships with tourism boards and airlines. Additionally, the winners of the incentive will embark on their musical adventure in May 2026, potentially sharing their experiences and promoting these destinations to a wider audience.