What is the story about?
What's Happening?
Mark Ritson, a former marketing professor, is joining The Drum as a weekly columnist, bringing his unique perspective to the publication. Known for his skepticism towards marketing trends, Ritson critiques the industry's technofetishism and challenges conventional wisdom. He emphasizes the importance of practical marketing education and the need for marketers to focus on the fundamentals. Ritson's approach to writing involves being topical and provocative, aiming to engage readers with insightful commentary on marketing practices.
Why It's Important?
Ritson's addition to The Drum highlights the publication's commitment to providing diverse and thought-provoking content. His critical stance on marketing trends encourages industry professionals to reevaluate their strategies and focus on effective practices. By challenging the status quo, Ritson aims to foster a deeper understanding of marketing principles and promote meaningful discussions. His insights are expected to influence marketers and shape conversations around industry developments.
What's Next?
Ritson's columns are anticipated to spark debates and encourage marketers to critically assess their approaches. As he addresses current trends and challenges, readers can expect engaging content that pushes the boundaries of traditional marketing thought. His presence at The Drum may inspire other publications to seek contributors who offer fresh perspectives and challenge industry norms.
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