What is the story about?
What's Happening?
Cinnamon Beach Vacations, a property management company in Flagler County, Florida, has announced that its rental properties are now available on the Homes & Villas by Marriott Bonvoy platform. This move, effective August 12, 2025, allows the company to reach a broader audience through Marriott's established booking system. The platform features over 180,000 whole home rentals globally, and properties must meet Marriott's standards for regulation, design, and amenities. Cinnamon Beach Vacations' properties underwent a review process to ensure compliance. This partnership aims to increase visibility for the company's properties, attracting new visitors to the Hammock and Flagler Coast area.
Why It's Important?
The integration of Cinnamon Beach Vacations properties into the Marriott Bonvoy platform represents a significant opportunity for the company to expand its market reach. By leveraging Marriott's global presence and loyalty program, Cinnamon Beach Vacations can offer enhanced services and benefits to guests, such as earning and redeeming points. This development is likely to boost tourism in the Flagler Coast area, benefiting local businesses and the economy. The partnership also highlights the growing trend of major hospitality brands incorporating vacation rentals into their offerings, reflecting changes in consumer preferences for travel accommodations.
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