What's Happening?
Joy Barlow has been named the general manager of the Colony House Motor Lodge in Roanoke, Virginia. The lodge, a mid-century modern landmark, recently reopened after a multi-million-dollar restoration that preserved its Googie-style architecture while adding modern amenities. Barlow, who previously served as director of sales and marketing for SpringHill Suites by Marriott, brings extensive experience in revenue growth, sales strategy, and guest engagement. Her appointment is seen as a pivotal step in the lodge's evolution, aiming to enhance its legacy as a cultural hub and community landmark.
Why It's Important?
Barlow's appointment is significant for Roanoke's hospitality industry, as it marks a new chapter for the Colony House Motor Lodge. Her leadership is expected to strengthen the lodge's ties with the local community and attract travelers seeking unique cultural experiences. By focusing on partnerships with local artists and curated experiences, Barlow aims to position the lodge as a destination that celebrates Roanoke's creative spirit. This development could boost local tourism and contribute to the economic vitality of the region.
What's Next?
Under Barlow's leadership, the Colony House Motor Lodge plans to host events that celebrate Roanoke's arts and culture scene. Barlow intends to introduce curated packages highlighting the Blue Ridge Mountains and downtown Roanoke, offering guests a true sense of place. Her focus on team development and sustainable practices will ensure the lodge's preservation and appeal to modern travelers. The lodge is set to become a cultural hub, blending history, design, and community.
