What's Happening?
Criterion, the long-time developer of the Need For Speed franchise, has been officially rebranded as 'A Battlefield Studio,' raising questions about the future of Need For Speed. EA announced earlier this year that Criterion would be moved under the Battlefield Studios banner to support the single-player experience for Battlefield 6. As a result, development on the next Need For Speed title has been paused, though EA has assured fans that the franchise is not dead. Criterion has been involved with Need For Speed since 2010, but recent restructuring within EA has shifted focus to the Battlefield series.
Why It's Important?
The rebranding of Criterion as 'A Battlefield Studio' signifies a strategic shift in EA's priorities, potentially impacting the future of the Need For Speed franchise. While EA has promised to bring Need For Speed back, the pause in development raises concerns among fans and stakeholders. Criterion's involvement in the Battlefield series highlights EA's focus on expanding its offerings in the shooter genre, which may lead to changes in resource allocation and development strategies. The uncertainty surrounding Need For Speed's future could affect EA's market position and fanbase loyalty.
What's Next?
EA's focus on Battlefield 6, set to release on October 10, 2025, suggests that the company will continue to prioritize the shooter genre in the near term. The future of Need For Speed remains uncertain, with potential changes in development teams and strategies. EA may explore new opportunities to revive the franchise, possibly involving collaborations or restructuring. The company's commitment to maintaining the franchise indicates that Need For Speed may eventually return, but the timeline and development approach remain unclear.
