Starz Reports Subscriber Decline in Q2, Projects Growth in Coming Quarters

What's Happening?

Starz has reported a decline in both linear and streaming subscriber levels for the second quarter of 2025, with total revenue reaching $319.7 million, slightly below expectations. The company, which recently became independent from Lionsgate, saw a decrease of 120,000 streaming subscribers and 410,000 combined linear and streaming subscribers in the U.S. The decline is attributed to pressures on linear subscribers and lower OTT additions. Despite these challenges, Starz is optimistic about growth in the latter half of the year, driven by new series releases like 'Outlander' spinoff 'Blood of My Blood'.

Why It's Important?

The subscriber decline highlights the competitive challenges faced by media companies in the streaming industry. Starz's ability to project growth despite current setbacks indicates strategic planning and confidence in upcoming content. The performance of 'Blood of My Blood' suggests that compelling new releases can drive subscriber engagement and retention. This situation underscores the importance of content innovation and strategic marketing in maintaining subscriber bases in a saturated market. The company's financial health, with lower debt levels, positions it well for future growth.

What's Next?

Starz plans to leverage its upcoming content slate to boost subscriber numbers and revenue in the third and fourth quarters. The company aims to improve its cost structure and conversion of adjusted operating income to free cash flow. Continued investment in popular series and strategic marketing efforts will be crucial in achieving these objectives. The media industry will be watching Starz's performance closely as it navigates the challenges of subscriber retention and revenue growth.