What is the story about?
What's Happening?
The Big Four consulting firms—Deloitte, EY, PwC, and KPMG—are diversifying their ventures to adapt to industry changes and shed their traditional audit-focused image. Deloitte has launched a satellite into space, EY has expanded into marketing with EY Studio+, and KPMG is collaborating with healthtech companies like Hippocratic AI. These initiatives aim to demonstrate innovation and creativity, distancing the firms from their 'stodgy' reputation and aligning them closer to tech and AI innovators.
Why It's Important?
The diversification of the Big Four into areas like space, advertising, and healthtech reflects a strategic shift to remain competitive and relevant in a rapidly changing industry. By embracing new technologies and sectors, these firms can attract new clients, enhance their profiles, and serve as a recruitment tool. This evolution highlights the growing importance of technology and innovation in consulting, as firms seek to offer more comprehensive and forward-thinking solutions to their clients.
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