What's Happening?
White Castle is set to open its first Texas location at Grandscape in The Colony in summer 2026. This marks the burger chain's debut in the Southwest, expanding its presence beyond its traditional markets.
Why It's Important?
The opening of White Castle in Texas represents a significant expansion for the brand, potentially boosting local economies and offering new dining options for residents. It reflects broader trends in the fast-food industry towards geographic diversification.
What's Next?
White Castle will begin preparations for the new location, including hiring staff and marketing efforts to attract customers. The opening may prompt other chains to consider similar expansions into new regions.