What is the story about?
What's Happening?
Mark Ritson, a prominent marketing thought leader, is set to return to The Drum with a new column aimed at challenging conventional marketing practices. Known for his critical views on academia's approach to marketing, Ritson plans to address key issues such as the 'pornography of change' and the necessity of formal marketing training. He also critiques failed innovations like the metaverse and NFTs, while acknowledging AI as a significant future change. Ritson's columns are designed to provoke thought and equip marketers with practical insights to improve their work.
Why It's Important?
Ritson's return to The Drum is significant for the marketing industry, as his columns often influence discussions and strategies among professionals. His focus on challenging norms and advocating for foundational marketing principles could lead to a reevaluation of current practices, especially in areas like digital innovation and training. By addressing these topics, Ritson aims to enhance marketers' effectiveness and adaptability in a rapidly changing landscape.
What's Next?
Ritson will participate in The Drum Live event in September, where he will engage with the audience to select topics for his upcoming columns. This interactive approach may lead to more relevant and impactful content, reflecting the concerns and interests of marketing professionals. His insights could spark debates and drive changes in marketing strategies across various sectors.
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