What is the story about?
What's Happening?
Cinnabon is marking its 40th anniversary by offering a special promotion and a new product. On August 22, 2025, Cinnabon Rewards Members can purchase a Classic Cinnamon Roll for $1.25, the original price from 1985, at participating bakeries between noon and 4 p.m. local time. This offer is part of a celebration of the brand's four decades of success, as highlighted by Urvi Patel, Cinnabon's chief brand officer. In addition to the promotional pricing, Cinnabon has introduced a limited-edition Bon Backpack, a 1980s-style insulated backpack designed to keep Cinnabon treats warm. The backpack is available for purchase at $40 while supplies last.
Why It's Important?
This anniversary celebration underscores Cinnabon's enduring popularity and its ability to maintain customer loyalty over the years. By offering a nostalgic price point and a retro-themed product, Cinnabon taps into consumer sentimentality, potentially boosting sales and engagement with its rewards program. The promotion not only rewards existing customers but also attracts new members to the Cinnabon Rewards program, which could lead to increased customer retention and brand loyalty. The introduction of the Bon Backpack also highlights Cinnabon's innovative approach to merchandise, expanding its brand presence beyond food products.
What's Next?
Cinnabon may continue to leverage its anniversary celebrations to further engage with its customer base and expand its rewards program. The success of the Bon Backpack could lead to additional merchandise offerings, potentially opening new revenue streams. As the company celebrates its milestone, it may also explore other promotional events or collaborations to maintain momentum and capitalize on the increased brand visibility.
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