What's Happening?
Radisson Hotel Group has announced the signing of a new flagship property, Radisson Blu Hotel & Residences, in Tivat, Montenegro. This development is part of the group's strategy to expand its presence in the Balkans, with a portfolio now consisting of 30 hotels and over 5,600 rooms in operation or under development. The new hotel, set to open before the 2027 summer season, will feature 61 hotel rooms and 44 serviced apartments. It will offer a contemporary lifestyle experience with amenities such as a spa, gym, indoor swimming pools, and multiple dining options.
Why It's Important?
The signing of this new property highlights Radisson Hotel Group's commitment to expanding its footprint in the Balkans, a region with growing demand for luxury hospitality experiences. The hotel's location on Montenegro's Adriatic coast, a popular tourist destination, positions it to attract both international and local travelers. This expansion could enhance Radisson's brand presence and competitiveness in the European hospitality market. Additionally, the development may contribute to the local economy by creating jobs and attracting investment in the tourism sector.
What's Next?
The Radisson Blu Hotel & Residences in Tivat is expected to open ahead of the 2027 summer season. During the construction phase, Radisson Hotel Group will likely collaborate with local contractors and suppliers. The hotel may also establish partnerships with local businesses and attractions to offer guests a comprehensive travel experience. As the opening date approaches, marketing efforts will likely intensify to attract potential guests and investors.
