What's Happening?
Alaska Airlines has announced the launch of Atmos Rewards, a new loyalty program developed in collaboration with Hawaiian Airlines. This program combines the benefits of Alaska's Mileage Plan and HawaiianMiles, offering members more choices and rewards. Atmos Rewards allows members to earn points through various methods, including distance traveled, price paid, or segments flown. The program connects over 1,000 destinations globally through partnerships with more than 30 airlines, including the oneworld alliance. Members can redeem points for travel and enjoy perks such as free Wi-Fi provided by Starlink, starting in 2026. The program also introduces a new premium credit card, the Atmos Rewards Summit Visa Infinite card, which offers additional travel benefits.
Why It's Important?
The introduction of Atmos Rewards signifies a strategic move by Alaska Airlines and Hawaiian Airlines to enhance customer loyalty and expand their global reach. By offering flexible earning options and a wide range of redemption possibilities, the program aims to attract frequent travelers and provide them with personalized benefits. The collaboration with global airline partners and the integration of advanced inflight connectivity through Starlink positions the airlines to compete more effectively in the international market. This development is likely to impact the airline industry by setting new standards for loyalty programs and encouraging other airlines to innovate their offerings.
What's Next?
Atmos Rewards members can expect further enhancements as the program evolves. Alaska Airlines plans to expand its international flights from Seattle to destinations such as Rome, London, and Reykjavik by 2026. The installation of Starlink Wi-Fi across the fleet will be completed by 2027, providing members with high-speed internet access during flights. Additionally, the program will continue to add partners, allowing members to earn points through everyday activities like Lyft rides. The transition of HawaiianMiles members to Atmos Rewards will occur on October 1, ensuring a seamless integration of benefits.
