What's Happening?
Fanatics has announced the launch of a new advertising division, appointing former Netflix ads chief Jeremi Gorman as chief revenue officer. Gorman, who has been advising Fanatics since November 2024, will oversee the company's advertising and brand partnerships strategy across various sectors, including commerce, collectibles, betting, and events. The division aims to leverage Fanatics' reach of over 100 million sports fans worldwide. The company plans to introduce the Fanatics Advertising Network and Sports Video Network, aligning with the NFL season to enhance brand engagement through digital and connected TV sports programming.
Why It's Important?
The establishment of Fanatics Advertising marks a strategic expansion into the advertising sector, potentially transforming how brands engage with sports fans. With Gorman's extensive experience in leading advertising initiatives at major companies like Netflix, Snap, and Amazon, Fanatics is poised to offer innovative solutions for brand partnerships. This move could significantly impact the sports advertising landscape, providing new opportunities for brands to connect with a passionate audience. The integration of commerce, content, and culture within Fanatics' ecosystem may redefine advertising strategies in the sports industry.
What's Next?
Fanatics is expected to roll out its advertising networks alongside the NFL season, which could attract significant interest from brands seeking to capitalize on sports programming. Gorman's leadership will likely focus on developing unique advertising models that enhance brand engagement with sports fans. The success of this initiative may lead to further expansion and collaboration with top sports properties, potentially setting new standards in sports advertising.
