What's Happening?
Fiji Airways has introduced a new online platform designed to offer travelers curated access to tours and activities both in Fiji and other destinations within its network. This initiative aims to enhance the travel experience by allowing guests to easily discover and book activities ranging from cultural tours in Fiji to urban explorations in cities like Vancouver, Los Angeles, and Auckland. The platform utilizes AI-driven algorithms to present only the best-rated and most trusted experiences, ensuring a high standard of service. According to Andre Viljoen, Fiji Airways' managing director and CEO, the platform adds convenience, supports local operators, and provides extra value for travelers.
Why It's Important?
The launch of this platform is significant as it aligns with Fiji Airways' strategy to drive tourism growth, particularly in newer markets. By facilitating easy access to high-quality activities, the platform may encourage more travelers to choose Fiji as their destination. It also supports local tourism by promoting authentic Fijian experiences, thereby contributing to the local economy. As a member of the oneworld alliance, Fiji Airways is committed to delivering a premium travel experience, and this platform is a step towards enriching the overall journey for its customers.
What's Next?
The platform is expected to play a crucial role in the travel planning process, potentially increasing the number of tourists visiting Fiji. It may also lead to partnerships with more local operators, expanding the range of activities available. As travelers become more familiar with the offerings, Fiji Airways could see an increase in bookings, further boosting its position in the tourism industry.
