What's Happening?
The Dubai Department of Economy & Tourism (DET) has launched the Dubai Advocacy Programme, aimed at rewarding high-performing travel advisors in Australia and New Zealand. This initiative, developed in collaboration with Julie King & Associates and Emirates, seeks to formalize DET's commitment to the travel trade by offering a structured pathway for professional development and exclusive access to Dubai's offerings. The program features a three-tier structure, providing various benefits based on the level of participation.
Why It's Important?
The Dubai Advocacy Programme represents a strategic effort to strengthen Dubai's position as a premier travel destination by leveraging the expertise of travel advisors. By incentivizing advisors to promote Dubai, the program aims to increase tourism from Australia and New Zealand, contributing to the region's economic growth. This initiative also highlights the importance of collaboration between government entities and the travel industry in driving tourism and enhancing destination appeal.
What's Next?
Travel advisors interested in participating can register their interest with DET, with successful applicants to be notified by mid-September. The program's success will depend on the engagement of travel advisors and their ability to effectively promote Dubai as a travel destination. As the program progresses, DET and its partners will likely assess its impact on tourism numbers and make adjustments to maximize its effectiveness.
