What's Happening?
Salvatore Ferragamo is experiencing increased interest in its stock despite recent financial challenges. As of August 19, 2025, the stock is trading at approximately 4.66 euros, marking a 3.55% increase on the day. However, the stock has seen a 31.08% decline since the start of the year. The company's revenue fell by 7.1% in the first half of 2025, with a notable 11.8% drop in the second quarter, largely due to poor performance in the Asia-Pacific region, particularly Japan. In response, Salvatore Ferragamo has launched a strategic plan under Ernesto Greco's leadership, focusing on product aesthetics, distribution optimization, and revised communication strategies.
Why It's Important?
The strategic plan aims to revitalize Salvatore Ferragamo's brand and improve its market position. The company's valuation, with a price earnings ratio of 11.6x for 2025, is considered attractive compared to competitors in the luxury sector. This presents a potential opportunity for investors seeking medium-term growth. However, analysts express caution due to macroeconomic uncertainties and the challenges in implementing the strategic plan effectively. The company's ability to stabilize its financial performance and execute its recovery strategy will be crucial in confirming its undervaluation hypothesis.
What's Next?
Salvatore Ferragamo's strategic plan includes reducing spending on influencers and fashion shows, favoring digital campaigns and in-store events. The company is also focusing on improving product aesthetics and optimizing its distribution network. The appointment of a new CEO is anticipated, which may further influence the company's strategic direction. Analysts and investors will closely monitor the effectiveness of these initiatives and their impact on the company's financial performance.
