What's Happening?
Ascendant Loyalty, a Chicago-based consultancy specializing in customer-centric growth and loyalty programs, has announced a strategic partnership with The Loyalty People, a UK-based leader in loyalty and CRM strategy. This collaboration aims to offer clients enhanced insights and capabilities through a global consulting practice. By combining The Loyalty People's strategic reach across EMEA with Ascendant Loyalty's consulting expertise in North America and APAC, the partnership provides a unique value proposition for brands seeking to optimize their loyalty and CRM efforts. The partnership will focus on strategic projects, sharing market insights, and creating joint offerings to help brands in retail, travel, e-commerce, and hospitality achieve profitable growth through proven best practices in customer acquisition, retention, loyalty, and CRM.
Why It's Important?
The partnership between Ascendant Loyalty and The Loyalty People is significant as it combines regional expertise and methodologies to deliver enhanced results for clients globally. This collaboration is poised to impact industries such as retail, travel, e-commerce, and hospitality by providing them with advanced strategies for customer engagement and loyalty. Brands stand to benefit from the combined insights and capabilities of both firms, potentially leading to increased customer retention and growth. The partnership underscores the importance of customer-first thinking and outcome-driven consulting in achieving sustained business success.
What's Next?
The partnership is expected to lead to the development of new strategic projects and joint offerings that will further enhance the capabilities of both firms. As they collaborate, Ascendant Loyalty and The Loyalty People will likely expand their reach and influence in the loyalty consulting space, potentially attracting more global brands seeking to optimize their customer engagement strategies. The firms may also explore additional markets and industries where their combined expertise can drive significant business value.
